Monday, December 11, 2006

Skin Deep

Really that seems to be the point of frustration always. It’s a great package. It looks pretty darn sexy. Someone’s spent a whole lot of money and time marketing it.

But you take one bite – you reel back. It’s revolting. It’s a lie. There’s nothing underneath the pretty package.

Did anyone spend anytime on first principle? On looking up quality ingredients? On trying to build the original product and not just the covers?

Nope. Didn’t think so.

We love pretty exteriors so much it clouds our judgment on anything else. It’s like all of us are on psychedelic drugs and we’re grinning gleefully at the coloured rings merging into each other.

No one respects your intelligence any more. No, change that. They don’t think you’d have enough mental faculty to actually demand much, forget being offended.

The latest pissing off entity in the market – they made what they call a movie – Dhoom 2.

Popular news channels couldn’t stop gushing about how great the protagonists were looking. Ms Bips went on to say she worked really hard for the movie. Working out to look good. Everyone did work hard. Everyone but the script writers. And Mr. Chopra. They gave us a lemon. And it ain’t even freshly squeezed juice of Vitamin C.

The other morning one ostensibly intelligent gentleman sent me a text – Dhoom 2 rocks! A refusal to concur with this emotional effusion led him to gallantly remark – it’s the age of marketing and not content.

Well, that’s like saying the Indian cricket team is the best in the world since they endorse a whole host of brands, even though you can’t remember the last time they convincingly won a match.

I’m done with the low IQ-ed mainstream garbage in the name of entertainment, infotainment that they’re dishing out. You want my attention? You darn well work for it.

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